At Redpoint Operations, I help agency founders stop being the bottleneck and start leading with clarity.

If you’ve built a marketing agency (especially in web, SEO, or ads) that’s growing fast, but you still feel like you’re managing every team decision, fixing broken processes on the fly, and trying to implement your vision in the margins of your week — you’re not alone. You’re just missing your operational backbone.

That’s where I come in.

I’m Rachel Berger, a Fractional Director of Operations and Strategic Mapping specialist. I partner with agency owners to build the systems, team structure, and delivery processes that finally let them step out of the day-to-day. Working together, we move your business from “everything runs through me” to “the team knows exactly what to do, and when.”